Essay on Positive and Negative Effects of the Columbian...

Although Columbuss revelation of the New World to the Old World caused deadly diseases to both hemispheres, a loss of preservation of native American culture in the New World, and the unhealthy effect of tobacco in the Old World, it made an overall positive impact in lasting terms by the introduction of religion and horses and cattle in the New World and the new agriculture advancements and alpacas. The Eastern-Western hemisphere encounter was obviously positive in the Western hemisphere because of the fact that most of us here would have never been born, but the introduction of religions made a lasting impact. Most Europeans were religious and wanted to share their faith with the natives. Some people also came to escape religious†¦show more content†¦By integrating so many Old World ideas, it became harder and harder to identify their true culture. Even today, one could go to an Indian reservation and see only a few people who carry as much original native traditions as po ssible, but none of them can because some of the new ideas were so hidden, like horses, that its hard for even a person who is majority Native American to dissect his or her culture to its purest form. Other countries still have bright culture that they hold on to and can be recognized by. The Old World was affected negatively by the New World, but not in such a harsh way. They came back with less than half the diseases that they brought. Many people were killed by the sicknesses like yellow fever, but not in any kind of comparison to the Native Americans, and the diseases they brought were nothing to the Black Plague that so many had heard about so it didnt affect them as much as natives. Tobacco, although it may seem small, was an unnoticed problem for Europeans. It soon became a necessity. Both chewing and smoking affected their heath and is even a problem today. The negative effects on the Old World are significantly less severe than on the New World. The Old World had a huge advantage over the Native Americans because they could see a natives actual life and almost everything about them while the New World didnt originally have that benefit. Because of this, the Europeans got many agriculture ideas and foods fromShow MoreRelatedThe Positive Effects Of The Columbian Exchange1051 Words   |  5 PagesThe Columbian Exchange The Columbian Exchange was the transfer of plants, animals, human populations, diseases, cultures, and ideas throughout the world. The new worlds that had been discovered were a part of this Columbian Exchange, and were exposed to many new and foreign goods as well as people. The Americas, or New World, were faced with harsh treatment from Columbus and his crew, along with the rampant spread of new diseases that took a large toll on the Native populations. The Indies were alsoRead MorePositive Effects Of The Columbian Exchange703 Words   |  3 Pagesthe time period known as the Columbian Exchange. Most of what the Europeans took from the Exchange was good, but some of what they brought was devastating to the people in the New World. Although, this time period was very brutal for the Native Americans, the Columbian Exchange resulted in the transmitting of new technologies, an increase in remedies and cures for diseases, and a growth in resources such as food that helped to improve l ife. During the Columbian Exchange there were civilizations thatRead MoreThe Positive Effects Of The Columbian Exchange1643 Words   |  7 PagesThe term â€Å"Columbian Exchange† refers to the massive transfer of life between the Afro-Eurasian and American hemispheres that was precipitated by Columbus’ voyage to the New World . It was known as the widespread interchange of plants, animals, diseases, culture, human populations and technology between Europe and the Americas. After Columbus’ arrival to the Americas, the plant, animal and bacterial life began to mix between the Americas, which was also referred to as the â€Å"New World† and Europe,Read Morecolumbian exchange817 Words   |  4 Pagesï » ¿ The Columbian Exchange The Columbian exchange created an enormous interchange of various political ideas, cultures, foods, diseases, animals, and people between the old world and the new world, this give and take relationship caused many changes some positive and some negative between the two areas and help redistribute resources between the two hemispheres. There were many positive things that happened as a result of the Columbian exchange. Potatoes and corn became major food sources forRead MoreColumbian Exchange Dbq889 Words   |  4 PagesColumbian Exchange BBQ The Columbian Exchange was a major milestone in the diffusion of the New and Old World. In 1492, Columbus arrived in the Bahamas(2), where he first came in contact with Native Americans. There, both exchanged their cultures such as crops, animals, metals, and germs, hence the name, Colombian Exchange. This has brought about both positive and negative effects. While some negative impacts are exemplified by the near-genocide of Amerindians, the demerits are outweighed by theRead MoreThe Cultural Impacts Of The Columbian Exchange775 Words   |  4 PagesThe Columbian Exchange By definition, the Columbian Exchange is described as the transatlantic flow of goods, people, and diseases, beginning with Christopher Columbus’s voyages and discovery of the New World in 1492. (Give Me Liberty!) This interpretation, however, does not give this event the acknowledgement it deserves, as the effects of this complex transaction made a significant impact of the modern history of the world. It completely shaped the world humans live in today, from the languagesRead MoreNegative Effects Of The Columbian Exchange1498 Words   |  6 Pagesstarting the Columbian exchange. The Columbian exchange was the process of the New World and the Old World transferring ideas, plants, animals, culture, human populations, and manufactured goods across the Atlantic Ocean throughout the 15th and the 16th century. Even though there were many positive results out of the exchange including the finding of the Americas, new plant and animal species, and the Europeans gaining more land t o grow their Old-World crops, the overall effects were negative. The ColumbianRead MoreWhat Was The Columbian Exchange? Essay1618 Words   |  7 Pagesresult of this was The Columbian Exchange in which there was a large trade of animals, plants, technology, culture, slaves, diseases, and even new religions. This exchange effected the way Europeans, Americans, Asians, and Africans lived their daily lives. The Columbian exchange was by far one of the most paramount events in the history of world technology, agriculture, culture, and ecology. In this research paper the following will be answered: What is the Columbian Exchange? Plants and animals transportedRead MorePositive Effects Of The Columbian Exchange837 Words   |  4 PagesThe Columbian Exchange had many effects on the world we know and live in today. There are many views on whether these effects were a positive or negative impact on us. The exchange brought diseases and slavery, but it also brought new technologies and culture. Throughout history there have been conquerors and conquered, the Americas are no different. Though the impact on the natives was unpleasant, I believe the Columbian Exchange was a positive event for the New World because it brought technologicalRead MorePositive Impact Of Christopher Columbus s Discoveries1247 Words   |  5 Pages Positive Impact of Christopher Columbus’s Discoveries The world is a better place because of Christopher Columbus’ important discoveries in the New World. His explorations resulted in the vast expansion of property for Europe, the exchange of goods and cultures between countries and a change in the worldview of geography. Columbus’s explorations were the catalyst for unprecedented trade known as the Columbian Exchange, which started the exchange of goods and ideas that would last for centuries

Executive Profile Of Executive Dashboard - 1289 Words

Executive dashboard is a powerful, customizable, efficient useful, web-based Executive information system that provides a consolidated insight of a firm or organization’s actions and performances. Executive dashboard as a management tool, setting expectation for the organization behaviors at each level, with clear board information expression and easily understandable report of the status of organization. Measure and understand organization’s key performance indicators and metrics, data of that. Executives want few things more than a dashboard, and they hate few things more than a dashboard. This paradox exists primarily because dashboards tend to become catchalls full of pies, graphs, and tiny text. Analysts have tried everything to make dashboards better. We have hired expensive consultants. We have purchased expensive software. We have replaced numbers with fancy visualizations (thermometers, anyone?). We have even tried to stuff as many tabs and metrics as we can in to an excel spreadsheet. But still the dashboards we send are put on auto delete. The reasons that dashboard helps to make decision: †¢ Dashboards leave the interpretation to the executive. This is a fatal flaw because most dashboards are highly aggregated views of a KPI; they miss the nuance and analysis that only the analysis ninja can give, yet it’s rarely shared. †¢ Most executives want insights and actionable recommendations, but they don’t trust their analysis ninjas. Instead,Show MoreRelatedBusiness Intelligence And Marketing Analytics Essay1321 Words   |  6 Pageswarehouses and ETL tools which facilitate the data-warehousing process. Furthermore, data visualization, i.e. displaying the information in a visually appealing way to help understand the data better and faster and for that using management dashboards and executive dashboards. 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General Financial Sophistication †¢ A sounding board for the owner in making key decisions, as the Trusted Advisor †¢ Fewer cash flow surprises using a Cashboard-Dashboard and 13 week cash flow forecast †¢ Better trained accounting staff †¢ BetterRead MoreIntercontinental Hotels Group Plc1147 Words   |  5 PagesHardaway VP, Applied Technology InterContinental Hotels Group PLC Xerox helps slash operational costs and improve end-user satisfaction for a leading global hospitality group. There’s a new way to look at it.  ® Travel Leisure Case StudyClient Proï ¬ le InterContinental Hotels Group PLC (IHG) is the world’s most global hotel company and the largest by number of rooms. The Group has more than 3,500 owned, leased, managed, and franchised hotels and approximately 535,000 guest rooms acrossRead MoreDefine And Describe The Three Analytics Types Essay1515 Words   |  7 Pagesreceive and look at data in static. 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Management proposal Free Essays

Abstract The present paper is based on a case study of Top Travel. Inconsistent manager practices in selecting travel clerks and trainees are described. Furthermore, the paper includes a section in which a relevant strategy to improve the selection process is recommended. We will write a custom essay sample on Management proposal or any similar topic only for you Order Now A job description for the position of a HR manager is included. Finally, the paper focuses on a person specification for this management position. Introduction This paper is based on a case study of Top Travel, with focus on inconsistent practices in the selection of travel clerks and trainees. It has been reported that store managers have made mistakes while recruiting potential employees. Therefore, a specific strategy is outlined to improve the selection process. Other aspects discussed in the paper include a job description for the position of a HR manager and a person specification for this position. Inconsistent Success in Selecting Travel Clerks and Trainees One of the likely reasons why Top Travel’s store managers are not consistently successful in selecting suitable travel clerks and trainees is that managers failed to give candidates prior notice and areas to research and focus on. As a result, store managers were unsuccessful in focusing on important aspects, such as accurate determination of candidates’ skills and information on corporate culture and the job position (Mathis and Jackson, 2010). Another reason for the inconsistent success in selecting travel clerks and trainees refers to the lack of formal interview training of store managers. The organisation has not emphasised strategic planning into improving the interviewing process. There was not a sufficient plan of interviewing that had been created in advance. In addition, store managers failed to assess culture fit of candidates within the company (Patterson et al., 2011). The inconsistency of employee selection at Top Travel could be also explained with the fa ct that managers extensively focused on job skills and experience rather than evaluation of candidates’ personality. The ability to differentiate critical job skills was not consistently present during the employee selection process at Top Travel. A Strategy for Improving the Selection Process Based on the issues that have been identified, it is important to recommend a strategy for improving the selection process, for both travel clerks and trainees. Giving candidates prior notice and areas to research is essential because it enables store managers with an opportunity to focus on relevant aspects of the selection process (Mathis and Jackson, 2010). One of the most important issues is to determine candidates’ fit within Top Travel’s culture. Managers should provide an adequate description of the company, including background information, tendencies and trends pertaining to its corporate culture as well as expectations of the job position (Patterson et al., 2011). The organisation should consider the use of competent and qualified interviewers who understand the specificity and structure of the interviewing process. Interviewers should meet in advance and prepare a relevant plan to follow during the interview. It is recommended to assign different responsibilities to different professionals (Brewster et al., 2011). For instance, one person would be responsible for specific types of questions asked during the interview, while another person would be in charge of assessing of candidates’ credentials. Even though store managers at Top Travel have declared their accurate instinct at spotting the right people, there should be emphasis on the evaluation of applicants’ personality. The company needs diverse individuals with diverse personalities to deal with the evolving needs of travel customers (Patterson et al., 2011). Managers should also focus on differentiating one candidate from another. The consistent use of testing and discussi on is a relevant part of the strategy to differentiate the critical job skills that managers expect to see in candidates. Finally, it is important to take the time in creating a small candidate pool with several individuals who meet the needs of Top Travel (Brewster et al., 2011). It may be necessary to reopen the search for employees in case the right people with adequate skills and experience are not settled. Job Description for HR Manager The position of a HR manager requires that the manager should develop policy and regularly participate in the adequate coordination of human resources processes in the organisation. Important responsibilities of a HR manager include employment issues, compensation, maintaining labour relations, benefits, providing employee training opportunities and services (Bareham, 2012). One of the essential duties of a HR manager is to analyse salary trends in the company as well as determine competitive compensation plans. This professional is directly responsible for the creation of suitable policy within the organisation, with focus on ensuring equal employment opportunities and employee benefits (Cushway, 2008). Different policies, regulations and reporting mechanisms should be maintained properly in order to ensure adequate compliance with standards in the field. In addition, a HR manager is expected to evaluate industry trends that could help the organisation grow in the future (Patterson et al., 2011). Furthermore, a HR manager screens and recruits employees when there is a need to fill vacant positions in the organisation (Cushway, 2008). New employee orientation is adequately planned by the manager in an attempt to ensure positive attitude towards the company’s culture and goals. A HR manager should complete reports and recommend procedures that could lead to the decrease or elimination of absenteeism and turnover in the organisation (Bareham, 2012). This professional is also responsible for contracting with outside suppliers to provide appropriate employee services and relocation services. A Person Specification for the HR Position The HR position includes key competencies, such as degree or equivalent, evidence of professional development, extensive contribution to organisational change, experience in delivering reliable HR practices, and experience in developing HR policies (Brewster et al., 2011). Having a professional qualification in the field along with evidence of professional development is a necessary component of screening candidates’ education and training capacity. Focus on organisational change is important considering the fast pace in which modern organisations develop (Bareham, 2012). In addition, a HR manager should demonstrate an extensive experience in the HR field, which would serve as a strong basis for developing successful practices in the organisation. Conclusion The paper discussed inconsistencies in the employee selection process at Top Travel. Store managers demonstrated practices that did not lead to the selection of the right people. Therefore, the paper included important sections on recommending a strategy to improve the selection process along with details on a job description for the position of a HR manager and a person specification for this position. References Bareham, S. (2012). HR in a Nutshell: Making Good Managers Great! Birmingham: Summa Publishing. Brewster, C., Sparrow, P., Vernon, G. and Houldsworth, E. (2011). International Human Resource Management. London: Chartered Institute of Personnel and Development. Cushway, B. (2008). The Handbook of Model Job Descriptions. New York: Kogan Page. Mathis, R. L. and Jackson, J. H. (2010). Human Resource Management. Mason, OH: South-Western Cengage Learning. Patterson, K., Grenny, J., McMillan, R. and Switzler, A. (2011). Crucial Conversations: Tools for Talking When Stakes Are High. New York: McGraw-Hill. How to cite Management proposal, Essay examples

Relationship Between Customer and Entrepreneurial Orientation

Question: Discuss about the Relationship Between Customer and Entrepreneurial Orientation. Answer: Introduction: This particular study has provided an in-depth case study about the issues that airline industry of United States facing currently. It has been observed from the case scenario that US the popular existing airline companies are receiving innumerable market threat in order to receive organizational image and reputation. This particular study has focused to deal with the competitive force analysis with the help of which a detailed knowledge can be gathered about the current market status of new entrants airlines and existing airlines of US. Competitive force analysis is the systematic framework in order to evaluate and analyze the level of competition. A comparative analysis has also been provided on the economic performance of both the existing airlines companies and new entrants of US. The study has provided an in-depth insight about the strategies and policies that existing airlines can follow for overcoming their crisis. Some of the necessary recommendations have been provided on ho w airline industry would be able to go out from the current crisis and regain the trust of customers. Overview on US airline industry: As per the in-depth analysis provided in the case study, it has been observed that US airline industry is a facing innumerable difficulty in order to make effective profit making planning (Berthon et al. 2012). Especially the popular existing airline brands of United States such as United, Delta, and American have faced innumerable challenges in order to maintain their craze in current market due to the short-term low cost budget strategy of new entrants like Southwest Airlines, Jet Blue, Air Tran Airways, and Virgin America. The primary strategy of these new entrants is to reduce the fare cost by choosing lucrative routes with the help of which the companies can receive passengers accessibility. In addition, the new entrants such as Virgin America, Air Tran Airways like to focus on non-union labor based on which the organization can hire the labor in low cost. As a result, the operation cost of these new entrants has been reduced drastically. On the other hand, the existing brands like United, Delta, and American are possessed with high maintenance cost. These airlines fail to maintain low cost strategy in order to make an instant treat of new entrants due to their brand value. These organizations have to maintain high cost of labor (Armstrong et al. 2012). As the premium customers are the primary target market, the business exerts have to invest large amount of money for employees in order to provide them professional training so that the premium customers can get an effective customer service process. Currently, this particular strategy is getting suffered in airline industry due to the high market threat of new competitors. In addition, the airlines like United and Delta intend to maintain product quality as well. As a result, low cost strategy implementation is not applicable for running these organizations successfully in this market (Fifield 2012). In this particular study, an in-depth analysis has been provided on how the organization can implement innovative strategy and policy with the help of which the organization would regain the trust of customers. Competitive force analysis: Competitive force analysis is the framework with the help of which the business industry can critically evaluate the level of competition among the contemporary competitors. Based on the level of competition, the business organization intends to implement business appropriate business polices in order to become a market threat. Porters Five Force model is the major pathways of analyzing the competitive force (Leonidou et al. 2013). The airline industry is currently facing serious issue due to the market entry of new carriers. As a result, the study has highlighted to discuss on the Porters five-force analysis with the help of which the airline industry can evaluate the current market scenario among the various rising companies. The different aspects of Porters Five Force are as follows: Porters Five Forces Suppliers Power The suppliers power of airline industry in United State is high Buyers Power The buyers power of airline industry in United State is high Treats of the Substitutes Threat of the substitute for US is low Competitive rivalry within the industry The United States has faced innumerable challenges within the airline industry in between the existing companies and new entrants Threat of New entry New entrants of airline industry of US have not faced innumerable barriers to establish their business. Table 1: Porters five force (Source: Sheth and Sisodia 2015) Suppliers Power: The suppliers power in airline industry of US in high in range. After the entrance of new carriers in the market, the demands of aircraft, fuel and labor has been raised incredibly. As a result, the suppliers get immense scope to distribute their raw materials to the airlines (Kim et al. 2012). In addition, as per the external global scenario, the price and supply of oil has become in fluctuation due to the high range of demand in the global market. It has a major impact in the scenario of US as well. Therefore, in the realm of airline industry the demand of oil is immense along with high supply power. Buyers Power: With the proliferation of online ticket booking system, the buyers have enough opportunity to verify the best facilities and benefits of various companies. The online travel internet site of US such as Expedia, Travelocity, and Orbitz has provided innumerable facilities and benefits to the travelers with the help of which they can conduct an overall comparative analysis about price and service range facilities of US airlines (Papadopoulos and Heslop 2014). In addition, apart from the existing airlines, a large number of external new entrants have also occupied a dominant place in the realm of airline industry in US. As a result, the people have received immense alternative option to choose best products and services. Therefore, the buyers power in airline industry of US is also very high in range. Threats of the substitutes: United States do not have to face innumerable threats from the substitute transport system. US being out an out a developed country is strong enough in economically as well as technologically. Therefore, people do not have to struggle for affording the charge of flight tickets. In addition, the report shows the US inhabitants prefer to choose air as their major pathway of journey rather than road, rail track or water. As a result, the airlines providers do not have to face major preventions from their substitutes (Popkova et al. 2013). In the case scenario, it has been observed that US is possessed with a large number of airlines including new and existing. Competitive Rivalry within the Industry: After the entrance of low cost carriers, United States is facing remarkable completion in the realm of airline industry. The poplar existing airlines are struggling immensely in order to maintain organizational image and reputation due to the new entrants. The low cost carriers of US such as Southwest Airlines, Jet Blue, AirTran Airways, and Virgin America have decided to implement some major strategies so that customers show their interest for choosing their services. Low cost fare is one of the most effective strategy based on which the organization is able to provide services in limited fare. As a result, the existing companies are facing innumerable difficulties for creating market demand (Morgan 2012). These airlines like to choose non-union labors based on which the business experts have to pay limited labor cost. As a result, the entire operation cost can be highly decreased. On the other hand, the companies like United, Delta, and American do not have to face innumerable difficulties for maintaining labor cost due to the use of union labor. As a result, the business experts have to afford a huge amount of money for maintaining the operation cost. Therefore, the overall competition of airlines within the US industry is remarkably high in range. Threat of New Entry: In order to enter the business wings in market, every organization has to face innumerable barriers for establishing their entire process of business. US airlines industry is not exceptional to that. For overcoming the treat of new market entry, airlines such as Southwest Airlines, Jet Blue, AirTran Airways, and Virgin America has decided to implement low cost strategy in their business process so that the business experts can enhance the range of target customers (Shaw 2012). The airlines have chosen most lucrative routes for drawing the attention of large number of customers. From those perspectives, the new entrants did not have to face immense difficulties for expanding their wings in US. Moreover, the existing airlines have faced a sudden crisis after the entrance of low cost barriers. Economic performance: After the entrance of low cost carriers the economic growth of existing airlines of US such as United has been remarkably decreased. As per the report of third quarter revenue of 2016, the organization had gained $9.9 billion. The entire revenue level had been decreased from 3.8 percent (newsroom.united.com 2016). After the serious deterioration in economic performance this particular airlines failed to maintain a balance customers demand and supply. After the inflation of fuel price, the entire business structure of United, Delta and North waste has been decreased rapidly. As a result, United decided to merge their entire business process with continental (Bosomworth 2013). In this kind of situation, the organization has decided to implement some effective major strategies and policies so that the business experts can gain the profit level again in order to create the market demand. After getting merged the United was able to overcome the major economic crisis to some extent. The Co ntinental and United holding has been presented here: On the other hand, after implementing the low cost strategy the economic performance of new entrants such as Virgin America has incredibly raised. In the first quarter of 2016, the revenue growth of Virgin America has been reached $18.4 million. The entire revenue growth has been increased to 74.5%. As per the point of view of Chief executive Officer, David Cush of Virgin America, We reported record first quarter net income driven by continued unit revenue outperformance as compared with the domestic industry and the benefit of lower fuel costs. The company focuses on non-fuel unit cost as well so that the rate of ticket does not become high in range (Shankar, Carpenter and Farley 2012). This particular business organization after implementing strategies for lower fuel cost has drawn the attention of large number of travelers. As a result, the customer range of different geographical boundaries has been raised remarkably. The operating revenue of Virgin America in first quarter of 20 16 was $364.0 million. As a result, the organization was successful enough to provide innumerable facilities and benefits to the employees so that employees show their interest for providing best efforts for meeting organizational goals and services. The price reduction level of Virgin America from December 2014 to June 2015 is as follows: Strategies for airline profitability: As per the case scenario, it has been observed that the current airline industry of US is facing innumerable difficulties to maintain profit making planning due to the entrance of low cost carriers. The price hike of fuel is one of the most effective reasons of raising such kind of crisis in airline industries (Chan, He and Wang 2012). In order to overcome this kind of sudden crisis, the airlines such as United, Delta, and American can take some of the effective measures in order to regain the trust of people. The strategies are as follows: Implementing effective business promotion: United, Delta, and American has already lost their organizational reputation in market due to the entrance of low cost barriers. Therefore, the marketing executives should make an effective marketing and promotional plan for the customers so that the travelers from different geographical boundaries can show their interest. While promoting the products and services, these airlines can provide an in-depth overview about the product and service facilities so that customers can distinguish the different. Increasing facilities and benefits to the customer services as well as products: The business experts of United, Delta, and American would have to reduce the product cost. The travelers should get low fare cost from the service providers so that the range of target market can be enhanced. In addition, service providers would have to deal with the customers in such a way that they show their interest for purchasing service process. The success of airlines is highly dependent on service process (Zeriti et al. 2014). The service providers should never show their arrogant outlook. As a result, travelers show their reluctance for using products and services. Selecting lucrative routes to draw the attention of most of the travelers: The airlines such as United should select lucrative route for the passengers so that the passengers do not like to show their intense impatience for using the service process of these organizations. The business experts should select the routes in such a way that the most of the inhabitants of tat routes are air travelers. As a result, the organization would be able to enhance their range of target market. On one hand, the company would be able to get an effective revenue level, on the other hand, a large number of target customers would show their interest for using services. To maintain an effective communication with online ticket booking sites for business promotions: The responsibility of online ticket selling sites is to present appropriate data on how airline companies are providing necessary services to the customers. People would like to purchase the service process of those companies whose service facilities are high in range in current market scenario. Therefore, most of the airline companies like to maintain a good rapport with the travelling sites so that the agents like to make effective promotional activities for their company. The airlines such as United, Delta, and American would have to maintain effective relation with the agents of travelling sites such as Expedia, Travelocity, and Orbitz. As a result, the travelling agents would like to recommend the name of those airlines to the travelers. Discussion: The present case scenario has provided an in-depth overview about the current market scenario of airline industry of United States. Based on this particular situation, some of the eminent scholars have expressed their point of views in different ways. Griffith, D.A. and Hoppner (2013) stated that the airlines such as United, Delta, and American should maintain effective industry analysis before implementing business strategies. After the entrance of low cost carriers, these airlines should reduce the product cost so that customers do not show their reluctance for purchasing the products and services of these organizations. On the other hand, Nebenzahl and Jaffe (2013) has strongly differed the point of view of previous scholars. This particular author has opined that without maintaining high maintenance process, the target customers of these organizations would never use the service process. Conclusion: This particular study has provided a deep insight regarding the current issue that US is facing in their airline industry. In order to evaluate the current scenario, the study has focused to highlight the industry analysis with the help of which an in-depth overview can be provided on airline industry. 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